Root: 1 Wine - The Original Ungrafted

Colchagua Valley and Casablanca Valley, Chile

Help 10,000 trees take root...one bottle at a time [Learn More]


Press Release

ROOT: 1 WINE TO PLANT 10,000 TREES

Spring Program Supports Global ReLeaf in United States and South America

Seattle 05.11.2009

BEST-SELLING ROOT: 1 CHILEAN WINE TO PLANT 10,000 TREES

Spring Program Supports Global ReLeaf in United States and South America

SEATTLE-April 27, 2009-This spring, consumers can help 10,000 trees take root as they enjoy the most sought-after Chilean wine with Root: 1's second annual "Plant a Forest with Root: 1" program. From now through July sales of Root: 1 Cabernet Sauvignon, Sauvignon Blanc, Chardonnay and Carmenere will support tree-planting and ecosystem restoration projects throughout the United States and South America, donating one dollar from the sale of every bottle up to $10,000.

"We're very proud of our partnership with American Forests' Global ReLeaf program," says Alan MacDonald, Vice President of Marketing, Click Wine Group. "The 'Plant a Forest with Root: 1' program is fully consistent with Root: 1 producer Viņa Ventisquero's, philosophy of sustainable viticulture. Viņa Ventisquero's farming and winemaking practices are specifically tailored to nurture the unique attributes of its vineyards, environment and community. The results of this stewardship are found in the consistent high quality of every bottle of Root: 1."

According to AC Nielsen, Root: 1 Cabernet is the best-selling, imported Cabernet over $10 (12 weeks ending, March 7, 2009). All Root: 1 varietals are available nationwide for the suggested retail price of $12.99.

Global ReLeaf is American Forests' education and action program that helps individuals, organizations, and corporations improve the local and global environment by planting and caring for trees. American Forests has planted 25 million trees in more than 500 projects across the United States and internationally. To learn more about Global ReLeaf and its ecosystem restoration and tree planting initiative please visit: www.americanforests.org

"Plant a Forest with Root: 1," point of sale includes header cards, shelf talkers, neck hangers, and instant redeemable coupons for eco-friendly products to help consumers reduce, reuse and recycle.

Sourced from the best vineyards in Chile's most prestigious growing regions, with each varietal being produced in its ideal microclimate, Root:1 wines are grown, harvested, blended and bottled to be balanced, fruit forward and expressive of the terroir.

Root: 1 Cabernet Sauvignon, Sauvignon Blanc, Chardonnay and Carmenere are produced in a partnership between Click Wine Group and Viņa Ventisquero. For more information, visit root1wine.com.

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Click Wine Group, in partnership with highly acclaimed wineries, produces modern, memorable, exceptional quality wines from world-class appellations in the super-premium category. By focusing on signature varietals, the company showcases the very best characteristics unique to each varietal and region. Click Wine Group is a division of Winebow. For more information visit clickwinegroup.com.